Face Serum
Concentrated neem-anchored serums — a stable vitamin C brightening serum for mornings and a bakuchiol renewal serum for nights. The treatment step your routine was missing.
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Face Serum — Frequently Asked Questions
A serum is a concentrated delivery system — smaller molecules and higher active percentages than a moisturiser, designed to sink in rather than sit on top. Cleansers clean and moisturisers protect, but serums are where targeted results — brightening, smoothing, renewal — actually come from.
They do different jobs. The serum carries actives deep; the moisturiser seals everything in and maintains the barrier. Serum without moisturiser loses some benefit to evaporation; moisturiser without serum hydrates but treats nothing. The pair is the point.
The rule is thinnest to thickest: cleanse, tone, serum, moisturiser — then sunscreen in the morning. Give a serum about a minute to absorb before layering the next step.
Yes — the classic split is a vitamin C serum in the morning for antioxidant defence and a renewal serum like bakuchiol at night. Introduce them one at a time, a couple of weeks apart, so your skin adjusts and you know what is doing what.




